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Parma Karma

by | 21st, May 2003

‘IF you ever wondered what it is exactly that Europe does, wonder no more.

Does Parma ham by any other name taste as sweet?

For the past six years, it has been deciding that supermarket chain Asda can slice Parma ham at its deli counters and call it Parma ham, but it cannot slice the same Parma ham out of view of the customer, package it and sell it as Parma ham.

From now on, says the Independent, we can all sleep soundly in the knowledge that the Parma ham we buy in the supermarkets ”was not only raised and cured on the hills of Langhirano, but sliced and packaged in the region as well”.

Asda spokeswoman

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Posted: 21st, May 2003 | In: Broadsheets Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink