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Dyke Fingered

by | 30th, January 2004

‘THE advice to talk softly and carry a big stick had been sexed up, down and sideways by the time it reached Greg Dyke’s ears.

BBC campaign for yet more repeats

The cover of the Guardian has a photograph of the now former director-general of the BBC delivering his parting message through a large megaphone.

There can be no more telling image of how the BBC has been castrated by the Government, Lord Hutton and its own lapses in its normally high standards than seeing the severed head of the country’s biggest broadcaster shouting in the streets.

So much for the digital revolution broadcasting your message to the masses has gone back to basics.

Indeed, the overriding consensus of both the newspapers and staff at the BBC is that the corporation has taken a retrograde step in saying goodbye to Dyke.

“This is the BBC,” announces the Independent on its front page, in received English, “its leaders gone, its staff up in arms.”

And in those arms, the people who bring you DIY SOS, Red Cap and Mad About Alice carry signs beseeching Greg and whoever are the powers that be to “BRING BACK GREG”.

(Perhaps these creatives can make a TV series out of the event, with Paul Ross travelling the country asking TV executives if they’ve ever had plastic surgery or need a loft conversion?)

But who’s listening? Well, for starters, the common man is – Dyke was ever a populist broadcasting man.

The Telegraph

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Posted: 30th, January 2004 | In: Broadsheets Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink