Anorak | Give Us A Break

Give Us A Break

by | 19th, February 2004

‘THE British love affair with chocolate – like everything to do with Britons’ love lives – seems curious to the rest of the world.

Now available in knickers

Chocolate has always been regarded as something of an indulgence here. Indeed, the actual chocolate content of the British variety is so small that the bureaucratic busybodies of Brussels fail to accept it as chocolate at all.

Even the stuff that we call chocolate has always been carefully rationed. Nowhere is this more apparent than in the concept of the chocolate-biscuit bar, as exemplified by the Kit-Kat.

Its concept is simple: a biscuit covered (i.e. thinly disguised) in chocolate.

This proved so popular that the rival Club biscuit advertised its presence with the slogan: ‘If you like a lot of chocolate on your biscuit, join our Club.”

If you like a lot of chocolate, why not just buy a bar of chocolate instead? Because that would be wrong.

Anyway, times change, and today’s obese populace require

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Posted: 19th, February 2004 | In: Broadsheets Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink