Anorak | Eau Dear!

Eau Dear!

by | 2nd, March 2004

‘NO-ONE ever lost money by overestimating the gullibility of the consumer, so news that Coca-Cola is bottling tap water from Sidcup and selling it on as a designer product comes as little surprise.

Eau d’Anorak ‘from water closet to water cooler in five minutes’

Nor does the fact that the company is planning to charge 95p for half a litre of what people in that part of Kent daily fill whole baths with.

Bottled water is one of the great marketing cons of the late 20th Century and anyone prepared to pay that sort of money for a product they can get for (almost) free deserves all they get.

Unscrupulous restaurants have for a long time been decanting filtered tap water into fancy bottles and selling it on to unaware punters.

Indeed, the only surprise is that it has taken one of the great behemoths of American capitalism so long to muscle in on the UK market.

The Times helpfully traces Sidcup tap water back to its source a borehole linked to underground aquifers beneath the town through an unmanned treatment plant

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Posted: 2nd, March 2004 | In: Broadsheets Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink