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Anorak | You’ve Been Ad

You’ve Been Ad

by | 14th, December 2005

‘SHOULD we feel a bit sorry for the BBC? Unlike the other broadcasters, it’s forbidden from taking the advertisers’ schilling.

The Top 100 Roly Moments tonight on BBC1

Not for the BBC the chance to enliven its turgid output with car ads, to my mind the best produced bits of film on the magic box. (Would you rather watch that dancing Citroen or EastEnders? No contest.)

In between repeats of Only Fools And Horses, the Beeb isn’t allowed to take us on nostalgic trips through TV history with repeats of adverts from some perceived golden age of advertising. This is why Angus Deayton now appears on ITV.

At the outset, this lack of advertising would have been a noble thing. No ad breaks meant more time to broadcast quality programming.

But then the BBC ran out of ideas (see, or rather don’t see, Holby City). Something was needed to pad things out. With four BBC channels, and the plodding News 24, the BBC needed cheap content.

It could do one of three things. 1) Broadcast repeats. And when the plebs and Incandescent of Cheltenham complain to Points of View, tell them it’s Classic TV. If Shakespeare can be rerun for a few hundred years, then we can have an EastEnders omnibus.

2) Commission lots of new talent to write, produce, act and edit films to a small, fixed budget. Like those cinema B movies, these programmes would be hit and miss; but always short and sweet.

c) Start advertising. But it can’t do that.

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Posted: 14th, December 2005 | In: Celebrities Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink