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Anorak | Trouble In Store

Trouble In Store

by | 9th, February 2006

‘THERE could be any number of reasons why, as the Times reports, Waitrose “is worst for drinks sales to under-18s”.

Perhaps the supermarket chain is getting the children of its typically middle-class punters ready for that family holiday touring Tuscan vineyards?

Perhaps the strategy employed by a Home Office alcohol enforcement campaign was flawed and the under-18s sent into Waitrose to buy booze were particularly big and hairy for their age?

As with all surveys, much is open to debate. But the apparent fact is that Waitrose sold alcohol to 22 per cent of under-age customers who asked for it, beating Somerfield (20 per cent) the Co-op (17 per cent), Tesco and Sainsbury (both 16 per cent) and Morrisons (15 per cent).

Christian Cull, the marketing director of Waitrose, says: “The sample was small, but it does show that there is clear room for improvement.”

Indeed. And while the nation’s yoof head for Waitrose, the Telegraph brings other news of bingeing Britain.

More Home Office figures suggest that the change in the licensing laws has led to a fall in violent crime. The Home Office says that violent

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