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Anorak | Selling A Rounded Brand – Edgy Brits Need Manning & Sadowitz

Selling A Rounded Brand – Edgy Brits Need Manning & Sadowitz

by | 17th, February 2007

manning1.jpg RUSSELL Brand everybody.

“He was an edgy host for an edgy live event. It worked well,” says an ITV spokesman.

“Edgy” is marketing speak for “likely to swear on the telly”. And Brand, who hosted the Brits awards do, was likely to swear.

But Brand did not swear. Brand is not all that edgy. Brand is exactly what you’d expect a rounded performer who can do telly and radio, and do as he’s told.

If the organisers of the Brits really want someone to shock and get a laugh they should go for Bernard Manning.

Brand is the Pete Doherty of presenting can you name a Brand gag or a Doherty song? What he’d give for Manning’s joke:

Husband : Yessss! I’ve won the pools. Pack yer bags.
Wife : Oooooh! (In silly voice.) What shall I pack? Where are we going?
Husband : Don’t matter. Just pack yer bags. And fuck off.

But instead of that, the great and good of British pop music get Brand:

Brand : Who among us didn’t smoke a little bit of weed at school just to take the edge of those crack comedowns?

Brand : Can you genuinely say that if someone gives you an envelope of the Queen’s privates inside you wouldn’t

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Posted: 17th, February 2007 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink