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Anorak | No Money Shot – All Change For Alan Sugar & The Apprentice

No Money Shot – All Change For Alan Sugar & The Apprentice

by | 26th, March 2007

sugar.jpg “I’M not going to dignify that,” says Sir Alan Sugar of The Apprentice repute.

The dignity of The Apprentice might not be immediately obvious to the viewers at home, looking on as wannabe suits try to flog pizzas and, if that fails, conjure up a Plan B scheme to secure funding on the Dragon’s Den. But dignity is there.

And in conversation with the Mirror, Sugar will not dignity with an answer the Mirror’s question: Which of the new candidates has impressed him so far?

But surely the must be an improvement on last year’s batch ? As Sugar tells the paper: “They just weren’t very good, generally. And that’s because the producers didn’t ask for my input.”

But this show is always going to be a problem. If these people are so talented at business why are they jumping through hoops for Sugar’s £100,000 a year? And we never know if the winner makes money for Sugar’s business. We never see if his judgement is sound. We never see the money shot.

“It’s safe to say that television producers don’t know much about business,” says Sugar.

Sugar does know business. Sugar knows that having to pay out £100,000 in salary to an untalented reality TV show winner is a small price to

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Posted: 26th, March 2007 | In: TV & Radio Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink