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Anorak | The Great Easter Egg Race

The Great Easter Egg Race

by | 5th, April 2007

WHAT does Easter mean to you?

A period of religious reflection? An opportunity to spend quality time with the family?

The key weekend in the Premiership?

Well, for the retail trade, the holiday has become nothing less than a battleground as stores slash the price of their chocolate eggs to entice shoppers.

According to the Guardian, ballooning British consumers will fork out around £220 million on 80 million Easter eggs over the holidays and the big supermarkets, eager to attract these chocoholic shoppers, are slashing the prices of the traditional chocolate egg.

With the likes of Tesco now selling two eggs at £1.49 in a buy-one-get-one-free promotion, it has never been a better time for the consumer to pig out.

Woolworths director Tony Page admitted Easter eggs are now “as near as dammit loss leaders. There is a lot of testosterone circulating inside the big grocers to get the best headline prices”.

Ah, the ‘testosterone’ fuelled world of Easter eggs, surely it must be the setting for the next Andy McNabb book or maybe another Die Hard movie?



Posted: 5th, April 2007 | In: Money Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink