It’s All In The Jeans: The Denim Mao Suit

FROM hip young things to sad middle-aged men, jeans continue to provide the backbone to many a UK wardrobe and the denim domination looks set to continue with reports claiming that three pairs of jeans will be sold every second of every day this year.

The research, from Mintel, reveals that Britons will splash out around £1.5billion on an estimated 86 million pairs of jeans by the end of the year, an increase of more than 40 per cent in the last five years. (You can have any pair of trousers so long as they’re denim.)

While designer brands such as Diesel and Nudie Jeans continue to excel, it is the phenomenon of own-label jeans, such as those made by George at Asda and Topshop, which have fuelled the denim boom.

Indeed, according to the figures, own-label sales grew by 41 per cent between 2004 and 2006, accounting for almost 25% of the market.

According to Mintel’s Vivianne Ihekweazu, “Jeans are the ultimate fashion success story. Today, we not only wear jeans lounging in front of the TV, but we are also happy to wear them for a night out on the town or for a day at the office. More recently, we have even seen celebrities wearing them down the red carpet.”

They still look rubbish on Jeremy Clarkson, though.

Anorak

Posted: 1st, June 2007 | In: Money Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink