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Anorak | Big Brother’s Marketing Strategy With Jonathan Durden

Big Brother’s Marketing Strategy With Jonathan Durden

by | 16th, June 2007

YOU are the “clients”. The “business” is the celebrity. And know:

The lifeblood of what we, the suppliers of these marketing services, do as a matter of survival is to focus regularly upon winning new clients, or to defend existing business against ravenous rivals. It is a fickle sector where success or failure feels like constantly pulling on wet tissue paper, and where certain vital decisions are made subjectively or, on occasion, illogically.

He’s got it all worked out…



Posted: 16th, June 2007 | In: Celebrities Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink