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Anorak | Hell is…The Ikea Honeymoon Suite

Hell is…The Ikea Honeymoon Suite

by | 29th, July 2007

VISIONS OF HELL! I missed this. And now I can’t get the image from my head:

It brought us Swedish meatballs, Billy bookshelves and endless queues on the London North Circular on Saturday afternoons. Now Ikea is going one step further and opening the Ikea Hostel, where customers can stay overnight if they haven’t finished their shopping.

Later this month, Ikea Norway will let shoppers sleep overnight in one of its two Oslo warehouses, an operation that will last a week. “It will be like an alternative hostel,” said company spokesman Frode Ullebust.

“There will be the regular dormitory with lots of beds stacked up together. We will also have a bridal suite, with a round bed and a hanging chandelier, and the luxury suite, where customers can enjoy breakfast in bed,” he said. Family rooms will also be available for parents and children to join into the Ikea fun. None of the guests will be charged for their stay.

Mr Ullebust said that, as far as he knew, this was Ikea’s first foray into the hotel business. Every night, the 30 lucky few will be able to stack up on meatballs, Norwegian salmon and cranberry mousse, as Ikea is offering free dinner and breakfast at the usual canteen.

Whereas Brits may associate the Swedish furniture giant with screaming kids, traffic jams in the parking lot and an occassional riot when a new warehouse opens, it seems Norwegians see a trip to Ikea as the ultimate tourist attraction.



Posted: 29th, July 2007 | In: Reviews Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink