The Titanic Watch: DNA Of The Dead You Can Wear
WHEN you think of the Titanic, what pops into your head you? A dreadful disaster which could’ve been avoided? A dreadful movie which could’ve been avoided?
Well, for Swiss jeweller Romain Jerome, the Titanic ship, which took 1,500 victims to their untimely deaths, means the chance to charge wealthy customers a small fortune for a little piece of history.
The Geneva-based jewellers have produced watches made from the salvaged hull of the Titantic, which has been blended with modern shipbuilding steel to make the casing of the timepieces.
The expensive watches, which range in price from £4,500 to £75,000, will be marketed under the tasteful name Titanic-DNA in a limited run of 2,012, a reference to the 100th anniversary of the disaster which is coming up in five years’ time.
Yvan Arpa, chief executive of Romain Jerome, says in the Mail: “We wanted to make a watch that had history and this is the rarest, most historical metal we could get hold of. The idea came to me when I visited a friend and he had a piece of the Berlin Wall on his mantelpiece. I wanted to incorporate that idea of owning history into a watch. This watch will give people the chance to carry a piece of history on their wrist.”
And a very heavy piece of history by the looks of things. One that could probably, rather ironically, drag you down to the bottom of the ocean.
Rumours that the company is also working on a diamond-encrusted executive toy made with the twisted remnants of the terracing from the Hillsborough disaster have yet to be confirmed.
Posted: 6th, August 2007 | In: Money Comments (2) | TrackBack | Permalink
