Madeleine McCann Can Scare The Children
THAT advert with Madeleine McCann. Remember. Well, it’s not so bad:
Industry body the Cinema Advertising Association argued that the “subject matter, sober tone and non-sensationalist approach” meant it was suitable for a general audience including viewers of all ages.
The association also added that the ad had been timed to appear shortly before the school break, therefore securing an audience that might be heading abroad and potentially spot the missing child.
The ASA acknowledged that the “idea of a young child disappearing was likely to be inherently upsetting”.
However, the watchdog considered that it did not contain “any distressing images or use sensationalist language”.
It ruled that because the ad highlighted a well-publicised issue in this way it was not unsuitable to be shown before a U-certificate film, was not “socially irresponsible” and was “unlikely to cause undue fear and distress”.
Really?
Posted: 22nd, August 2007 | In: Twitterings Comments (2) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
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August 23rd, 2007 at 9:52 am
Francesca wrote:
“The ad shoud be run, absolutely. Why Mothers everywhere aren’t behind this search for a missing child is beyond me.”
Perhaps because it increasingly appears to be a cynical, stage-managed media circus? Perhaps because they don’t want their children to be frightened by something that is less likely to happen to them than being hit by a satellite falling out of the sky?
Francesca wrote:
“Their campaign is also helping other missing children by making us all more aware of them in general. ”
No it isn’t. They are focusing only on their child. There is no philanthropic motive in evidence. The money that they are cynically collecting off ordinary people who give their trust to them is not being used to the benefit of anyone other than the McCanns.
August 23rd, 2007 at 1:59 am
The ad shoud be run, absolutely. Why Mothers everywhere aren’t behind this search for a missing child is beyond me. If it was their child, they’d be doing the same thing If they could. The McCanns have the savvy and support to create a huge campaign to help find their daughter. It’s a good thing they do. Most parents of missing children wish they could do what the McCanns have for their own missing children. Their campaign is also helping other missing children by making us all more aware of them in general. This ad of a missing child doesn’t hurt anyone; if a child is old enough to understand Shrek movie then he’s old enough to hear about a missing child. Any parent can answer questions their child might ask in a very appropriate manner without giving details that might scare him. The ad is good; keep showing it.