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Anorak | Gemma Atkinson’s Ultimo Keepy-Uppy Challenge

Gemma Atkinson’s Ultimo Keepy-Uppy Challenge

by | 4th, November 2007

SUCH is the power of football that a player’s endorsement all but guarantees the success of any product in the marketplace. Who can forget the Bobby Charlton Shampoo Gel, the Glenn Hoddle Aura of Jesus Nightlight and Victoria Beckham?

Now the News of the World reveals that Gemma Atkinson is the new face of Ultimo bras. To illustrate, Gemma is pictured wearing a bra, believed to from the company’s range, and in a nod to her multi-talent, a pair of knickers to boot.
As the headline trills: “FOOTIE WAG Gemma Atkinson shows off keepy uppy skills.”

But can Ms Atkinson still be a Wag now that she is no longer dating Manchester United’s Cristiano Ronaldo? And add to the polemic, the issue that Gemma’s bra might not be needed given that her chest is already sponsored by Messer Nip ‘n’ Tuck?

Gemma’s keepy uppy may be less wonderful than on first appearance, akin to a keeping a balloon aloft in a hurricane.

But it will be a success. And lower league footballers are believed to be eyeing the ensemble with some interest…



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