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Anorak | This Time It’s The Kevin Keegan Brand

This Time It’s The Kevin Keegan Brand

by | 17th, January 2008

keegan.jpg KEVIN Keegan is returned to Newcastle United football club.

Keegan’s name harks back to another era in which footballers would appear in Shoot! magazine to tell us what their favourite colour was and how their wife Ann works as a nurse. They would then lean on their new Ford Capri.

When he wasn’t doing sit ups on Superstars, Keegan was advertising a scent, the proletariat Brut 33. “Good workout today, ‘Enry!” said Kevin to Henry Cooper… “And after a good workout “said Henry “… nothing beats the good smell of Brut!” said Kevin.”
“Brut 33 the deodorant with muscle!” The Hai Karate gig always eluded Keegan. But he refused to dwell on it.

In those days male grooming was simple. No men’s fragrance. This was aftershave. A wash with cold water, a tug and pull with a soap on a rope before a manly drenching in Brut.

Keegan did venture into

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Posted: 17th, January 2008 | In: Back pages Comments (32) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink