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Anorak | The Rise Of The EcoMum: The Horror, The Horror

The Rise Of The EcoMum: The Horror, The Horror

by | 17th, February 2008

eco-mums.gif THE New York Times spots “The women gathered in the airy living room, wine poured and pleasantries exchanged.

In no time, the conversation turned lively not about the literary merits of Geraldine Brooks or Cormac McCarthy but the pitfalls of antibacterial hand sanitizers and how to retool the laundry using only cold water and biodegradable detergent during non-prime-time energy hours (after 7 p.m.).”

You look for a door. But the room is spinning. Shrinking. Shrinking. Voices begin:

“It’s like eating too many brownies one day and then jogging extra the next,” says Kimberly Danek Pinkson, 38, the founder of the EcoMom Alliance, speaking to the group of “efforts to curb eco-guilt through carbon offsets for air travel”.

Women are formed into an EcoMom circle in Palo Alto. “Executive mothers” are following a “10-step program that urges using only nontoxic products for cleaning, bathing and make-up,

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Posted: 17th, February 2008 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink