Madeleine McCann: What Shannon Matthews Is Worth, Asda And PR
MADDYWATCH - Anorak’s at-a-glance guide to press coverage of Madeleine McCann and Shannon Matthews
THE SUN: “£20k reward in Shannon hunt”
THE Sun yesterday offered a £20,000 reward to find missing “little princess” Shannon Matthews.
Good on the paper. But does a reward help? Has it helped Madeleine Mccann? And why £20,000 when Madeleine McCann garnered so much more? Is a reward index linked to the missing child’s age? Or is it because Shannon’s parents are not middle-class - not doctors - and smaller amounts mean more to them?
We also printed posters urging our vast army of readers to help in the hunt for the nine-year-old schoolgirl. And last night her anguished mum Karen, 32, said: “I’m so grateful for all you are doing. It’s a fantastic gesture and means so much to us. We just hope it brings her back.”
Then, hugging Shannon’s stepdad Craig Meehan, 22, she added: “Our message to people is never give up . . . because we won’t until we find her.”
THE TIMES: “Poor little Shannon Matthews. Too poor for us to care that she is lost?”
“Her family may seem feckless. Neighbours can’t afford to run a PR campaign. How the public spotlight faded on missing girl.”
Shannon..?
Sarah Payne, smiling in her school uniform; Holly Wells and Jessica Chapman, in their Manchester United shirts; Madeleine McCann, staring inquisitively with her distinctive bleeding iris . . .The names and faces of these girls who have disappeared are etched into the public’s collective memory.
Camera crews camped out in their home towns for weeks or months. Donations totalled thousands — even millions — of pounds. Members of the public, many of them strangers, came in their hundreds to offer help and prayers for their safe return.
Yet the trauma and mystery surrounding the disappearance of one nine-year-old girl almost two weeks ago appeared to drift from public consciousness within days…
She’s not Madeleine McCann. No doctors. No logo. No Maddy Catty. No watching the parents. The media treatment is no fault of the McCanns. But are we bored of missing children stories. Have the press caught Maddy fatigue?
Contrast the media-savvy McCann campaign with the brave efforts of Petra Jamieson, 30, a friend of Shannon’s mother, who managed to persuade her local branch of Asda to donate 24 white T-shirts on which the girl’s photograph had been printed.
What happened to Shannon Matthews? Who can we blame? The parents?
A deprived background, a dysfunctional family and a down-on-its-luck Yorkshire mill town: none of this is Shannon Matthews’s fault, yet it seems that she is paying the price.
No holiday scene. No excuse for hacks to go to hotter climes. Yorkshire in winter. Grey. Grim.
GLASGOW DAILY RECORD: “Mother’s Day Wish”
THE distraught mum of missing schoolgirl Shannon Matthews last night cried: “All I want for Mother’s Day is my princess back.”
DAILY MIRROR: “ALL I WANT FOR MOTHER’S DAY IS MY PRINCESS BACK”
Shannon Matthews’ desperate mother last night movingly declared: “All I want for Mother’s Day is my princess back.”As police continued searching thousands of homes for the missing nine-year-old schoolgirl, mum Karen, 32, said: “It is a special family day and we would all spend it together.
“Shannon would usually buy me a present or make me something at school.”
Stepfather Craig Meehan, 22, added: “It is going to be a heartbreaking Mother’s Day.”
LIVERPOOL ECHO: “Where’s media cry for poor Shannon?”
HOW disturbing that 10 days after Shannon Matthews disappeared, we still know so little about her. Her favourite band? The school she attends? The name of her best friend? All details that should be on our lips but aren’t.
But we do know her favourite song.
Somehow the vanishing of this little girl with her pony tail and fringe has failed to capture the media’s imagination; a story regularly consigned to the inside pages.
Why? Why do some cases attract saturation coverage and others don’t? I suspect it’s down to image, which stands for everything, and the skill now needed to work the notoriously fickle media.
Madeleine McCann’s parents have been criticised for employing a professional PR and for playing the media game, providing photo opportunities and press calls. But it’s paid dividends. The world now knows their daughter’s name and what she looks like.
Shannon’s mum can be no less distraught than Kate, but whether she has the support or the finance to get a media campaign on the road is doubtful.
But at the end of the day there is a little girl out alone in a harsh, cold world. And we should all be working together to get her home.
What part does the media play in finding a missing child? Don’t we have the police to search for Shannon and crack the case?
THE OBSERVER (Blog): “Speaker gets new spin doctor”
A Whitehall spin doctor who was a spokeswoman for Madeleine McCann’s parents has been hired to help the Commons Speaker, Michael Martin, deal with the media, it was announced today.
Not Campbell?
Sheree Dodd is an experienced communications expert who worked for John Prescott at the time it was revealed he was having an affair with his diary secretary.
Just another job…
Madeleine McCann- The PR Storm
Posted: 1st, March 2008 | In: Madeleine McCann, Tabloids Comments (798) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
Comments
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March 1st, 2008 at 6:03 pm
408 Just_Me
Did you do that? I”m very impressed.!!!!!
March 1st, 2008 at 6:02 pm
Well i reckon Julie, that i must have done it wrong the first time, so… i think i can pop out at least another 4 sprogs before my 45 birthday, which should set me up in CSA hand outs for a few years to come! lol
March 1st, 2008 at 6:00 pm
383 Julie
If you like Kate, you”ll like Norah, I”ve just asked Gandolf to find it. Must
say that must be good gear he”s smoking, he really is very mellow today, jokes
as well……we really are being spoilt.
March 1st, 2008 at 5:59 pm
408
just_me Says:
March 1st, 2008 at 5:55 pm
402
jo Says:
March 1st, 2008 at 5:48 pm
*…otherwise it wouldnt have happened and …. *
Tea time with cookies
_________
come on, have the william and harry biscuits
___
LMAO here!
March 1st, 2008 at 5:56 pm
“Prince Harry is back in Britain after his emergency withdrawl …”
http://news.sky.com/skynews/article/0,,30100-1307548,00.html
—————————————————
Don’t Sky News have proof-readers? Can I apply when I come over there …. oh I forgot, I’m going to have many kids and score with child-support
March 1st, 2008 at 5:56 pm
381 Gandolf
See Julie is a Fan now, thanks a lot I downloaded it on to my Laptop.
How about “don”t know Why” by Nora Jones, Julie would be impressed with her
as well. Tell you what Gandolf, think we will give you a regular job here, it”s
been a very pleasant interlude…….again thanks.
Another track Iv”e been trying to trace is Scott McKenzie, ” Are you going to
San Fransisco”, I can get Mamas and Papas but it”s not the same.
————–
M and a
Thattakes me back….
March 1st, 2008 at 5:55 pm
402
jo Says:
March 1st, 2008 at 5:48 pm
*…otherwise it wouldnt have happened and …. *
Tea time with cookies
_________
come on, have the william and harry biscuits
http://i268.photobucket.com/albums/jj15/just_meme5/new.jpg
March 1st, 2008 at 5:55 pm
403
Julie Says:
March 1st, 2008 at 5:51 pm
Has “I-don’t-believe-them left”? Couldn’t stand the heat in the kitchen I guess
___
Hopefully lol
March 1st, 2008 at 5:53 pm
mmmmm, choc chip ones please.
Luckily i have now met a wonderful man, and have become a step mum to two wonderful little girls, one 2and a half the other one 5.
March 1st, 2008 at 5:52 pm
Jo
Hello x
March 1st, 2008 at 5:52 pm
397 Mods and Admin
Single working mums vs single mums on benefits
A mum is a mum is a mum
Whether she be a millionaire, penniless, prostitute, CEO of blue chip company
The prosecution rests. M’lud.
March 1st, 2008 at 5:51 pm
Has “I-don’t-believe-them left”? Couldn’t stand the heat in the kitchen I guess
March 1st, 2008 at 5:48 pm
*…otherwise it wouldnt have happened and …. *
Tea time with cookies
March 1st, 2008 at 5:43 pm
397
Dee
Some men if not most of them simply cant accept they”ve been chucked out of a family life which in most cases they didnt want for a start otherwise it wouldnt have AND happen they end up ALONE.
Hard to swallow
Too bad
March 1st, 2008 at 5:36 pm
395 - Gandolf Says:
++++++++++++++++++++++
I have copied this to Jokers Corner in the Forum section of Anorak
Cheers!
Duncanr
March 1st, 2008 at 5:35 pm
ICBT - Your wife did dump your sorry arse didn’t she, and you can’t bear it, so.. as she is bringing up your kids without you, you want to lash out at all single mums, Saddo!
March 1st, 2008 at 5:33 pm
Time for a toke.
http://www.youtube.com/watch?v=jjIm_-P1m34
March 1st, 2008 at 5:31 pm
358
i-dont-believe-them Says:
March 1st, 2008 at 4:31 pm
344 Dee - Single motherhood is generally bad for children even when the mother works. It is probably even worse when the mother works as the children are being looked after by strangers and others family members who don’t care as much as the mother.
F**k O**
_________________
Mods and Admin
What is the difference then between a working single mum and a working mum and dad? You any idea Dee? I haven’t, anyone?
March 1st, 2008 at 5:31 pm
391 VQ
Yes, definitely. Anyway, grandparents must have pics of Madeleine since babyhood. Coloboma easily checked. I think they’d be suspicious by now if they’d never seen it before.
Amused Bystander
I agree with so much of what you say. However, I think Anorak is definitely supporting idea of caring equally for Shannon.
Off again now. Have nice evening all.
Byeeeee!
March 1st, 2008 at 5:25 pm
Three men are chatting about their
girlfriends. The Italian man says,
When Ive a finisheda makina da
love with my girlfriend I go down and
gently tickle the back of her knees. She
floatsa 6 inches above da bed in ecstasy.
His French friend replies, Zat is nothing,
when Ah ave finished making ze love with
ze girlfriend Ah kiss all ze way down her
body and zen Ah lick zer soles of her feet
wiz mah tongue and she floats 12 inches
above ze bed in pure ecstasy. Their Aussie
mate adds, Mate, thats nothing. When
Ive finished shaggin my chick, I get out
of bed, walk over to the window and wipe
me dick on the curtains. She hits the
fuckin roof!
March 1st, 2008 at 5:23 pm
392
Julie
I have started since the beginning of the week actually
He deserves some fees from anorak
M &Adm
Dont bite my head off pizz
March 1st, 2008 at 5:21 pm
390
Maria
I trust the PJ has checked over and over again.
I hope they are going to crush them hard and for ever
Just a question of time now and yes surely those awfully snobs have had time to prepare the interviews but they STILL do not know what is will be about DURING the interview.There much more to it than a time table which doesnt fit or an eye defect…ya will see be patient
March 1st, 2008 at 5:21 pm
Yeah Jo, he is, from now on we ignore him when he starts with all that other stuff, we want music and jokes from Gandy from now on
March 1st, 2008 at 5:16 pm
390 Maria Says:
I agree with you here, Maria.
Unless such defects just appear one day.
Doesn’t seem likely to me.
Anyone holding a child looks into their eyes.
Unless they have fallen asleep . . . .
March 1st, 2008 at 5:13 pm
382 lilith
OK, yes. K’s parents in Liverpool, G’s family in Glasgow?
But surely they’d know if Madeleine had always had a coloboma? They’re not daft! There are all G and K’s friends as well. They would surely have known the truth. Some must have seen them just before they went to Portugal? Plus her medical records.
Wonder if police have checked them?
March 1st, 2008 at 5:13 pm
387
Julie
Great isnt he?
March 1st, 2008 at 5:11 pm
384
Ciara
It would be just great to meet! I will let you know my time table when I know something more concrete ok?
I tried to read as much as I could and yes I have seen pppy very upset…shame I wasnt around I tell ya.
I could say a few things about bringing up 3 kids on my own when their “father” legged it to thailand living off his momydady cash and ….grrrrrrrrrrGGGGGGRRRRR…..
Gandy is a great musician and definitively prefer him in that role of anorakina dj that defendor of the mcTrolls
March 1st, 2008 at 5:11 pm
OMG Gandy, brilliant! From now on you’re the resident DJ and Joker …. no more of that other cr*p OK?
March 1st, 2008 at 5:10 pm
Ciara, I would much rather bring up my son on my own than have his “humanly-challenged” father have anything to do with him!
Have fun wherever you’re going!
March 1st, 2008 at 5:09 pm
After a rock concert in the 1960’s featuring the Doors and the Rolling Stones, the two groups are hanging about in the dressing room. A groupie starts to give Jim Morrison a blow Job, and after that performs fellatio on the other members of the band. She is in the middle of sucking off Mick Jagger when Michael Caine enters the room. When he sees what is going on he exclaims, “What the hell do you think you are doing? You were only supposed to blow the bloody Doors off!”