
Madeleine McCann: What Shannon Matthews Is Worth, Asda And PR
MADDYWATCH - Anorak’s at-a-glance guide to press coverage of Madeleine McCann and Shannon Matthews
THE SUN: “£20k reward in Shannon hunt”
THE Sun yesterday offered a £20,000 reward to find missing “little princess” Shannon Matthews.
Good on the paper. But does a reward help? Has it helped Madeleine Mccann? And why £20,000 when Madeleine McCann garnered so much more? Is a reward index linked to the missing child’s age? Or is it because Shannon’s parents are not middle-class - not doctors - and smaller amounts mean more to them?
We also printed posters urging our vast army of readers to help in the hunt for the nine-year-old schoolgirl. And last night her anguished mum Karen, 32, said: “I’m so grateful for all you are doing. It’s a fantastic gesture and means so much to us. We just hope it brings her back.”
Then, hugging Shannon’s stepdad Craig Meehan, 22, she added: “Our message to people is never give up . . . because we won’t until we find her.”
THE TIMES: “Poor little Shannon Matthews. Too poor for us to care that she is lost?”
“Her family may seem feckless. Neighbours can’t afford to run a PR campaign. How the public spotlight faded on missing girl.”
Shannon..?
Sarah Payne, smiling in her school uniform; Holly Wells and Jessica Chapman, in their Manchester United shirts; Madeleine McCann, staring inquisitively with her distinctive bleeding iris . . .The names and faces of these girls who have disappeared are etched into the public’s collective memory.
Camera crews camped out in their home towns for weeks or months. Donations totalled thousands — even millions — of pounds. Members of the public, many of them strangers, came in their hundreds to offer help and prayers for their safe return.
Yet the trauma and mystery surrounding the disappearance of one nine-year-old girl almost two weeks ago appeared to drift from public consciousness within days…
She’s not Madeleine McCann. No doctors. No logo. No Maddy Catty. No watching the parents. The media treatment is no fault of the McCanns. But are we bored of missing children stories. Have the press caught Maddy fatigue?
Contrast the media-savvy McCann campaign with the brave efforts of Petra Jamieson, 30, a friend of Shannon’s mother, who managed to persuade her local branch of Asda to donate 24 white T-shirts on which the girl’s photograph had been printed.
What happened to Shannon Matthews? Who can we blame? The parents?
A deprived background, a dysfunctional family and a down-on-its-luck Yorkshire mill town: none of this is Shannon Matthews’s fault, yet it seems that she is paying the price.
No holiday scene. No excuse for hacks to go to hotter climes. Yorkshire in winter. Grey. Grim.
GLASGOW DAILY RECORD: “Mother’s Day Wish”
THE distraught mum of missing schoolgirl Shannon Matthews last night cried: “All I want for Mother’s Day is my princess back.”
DAILY MIRROR: “ALL I WANT FOR MOTHER’S DAY IS MY PRINCESS BACK”
Shannon Matthews’ desperate mother last night movingly declared: “All I want for Mother’s Day is my princess back.”As police continued searching thousands of homes for the missing nine-year-old schoolgirl, mum Karen, 32, said: “It is a special family day and we would all spend it together.
“Shannon would usually buy me a present or make me something at school.”
Stepfather Craig Meehan, 22, added: “It is going to be a heartbreaking Mother’s Day.”
LIVERPOOL ECHO: “Where’s media cry for poor Shannon?”
HOW disturbing that 10 days after Shannon Matthews disappeared, we still know so little about her. Her favourite band? The school she attends? The name of her best friend? All details that should be on our lips but aren’t.
But we do know her favourite song.
Somehow the vanishing of this little girl with her pony tail and fringe has failed to capture the media’s imagination; a story regularly consigned to the inside pages.
Why? Why do some cases attract saturation coverage and others don’t? I suspect it’s down to image, which stands for everything, and the skill now needed to work the notoriously fickle media.
Madeleine McCann’s parents have been criticised for employing a professional PR and for playing the media game, providing photo opportunities and press calls. But it’s paid dividends. The world now knows their daughter’s name and what she looks like.
Shannon’s mum can be no less distraught than Kate, but whether she has the support or the finance to get a media campaign on the road is doubtful.
But at the end of the day there is a little girl out alone in a harsh, cold world. And we should all be working together to get her home.
What part does the media play in finding a missing child? Don’t we have the police to search for Shannon and crack the case?
THE OBSERVER (Blog): “Speaker gets new spin doctor”
A Whitehall spin doctor who was a spokeswoman for Madeleine McCann’s parents has been hired to help the Commons Speaker, Michael Martin, deal with the media, it was announced today.
Not Campbell?
Sheree Dodd is an experienced communications expert who worked for John Prescott at the time it was revealed he was having an affair with his diary secretary.
Just another job…
Madeleine McCann- The PR Storm
Posted: 1st, March 2008 | In: Madeleine McCann, Tabloids Comments (798) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
Comments





March 1st, 2008 at 9:19 pm
532
RedRooster
Always here RR.
March 1st, 2008 at 9:18 pm
http://uk.youtube.com/watch?v=bVKv6PdBR-I
March 1st, 2008 at 9:13 pm
Bleeding hell where is everyone….? how come im not invited…?
March 1st, 2008 at 9:10 pm
Ciara come here will you, I need my feathers sorting
March 1st, 2008 at 9:08 pm
A blonde goes into a worldwide message center to send a message to her mother in Poland. When the man tells her that it will cost her $300, she exclaims,” I don’t have that much money. I’ll do anything to get a message to my mother!”
To that the man asks, “Anything?”
And the blonde says, “Yes, anything!”
With that the man says, “Follow me.”
He walks into the next room and tells her, “Come in and close the door.”
She does this and then he says, “Get on your knees.”
She does. He then says, “Take down my zipper.”
She does. Then he says, “Go ahead, take it out.”
With that, she takes it out and holds it with both hands. And then the man says somewhat impatiently, “Well, go ahead!”
She then brings her mouth closer to it, and while holding it very closely to her lips, she says,” Hello, Mom?”
March 1st, 2008 at 9:02 pm
Totje
Exactly! She said “Well I will call him William” and she always did.
March 1st, 2008 at 9:00 pm
A teacher asks her class, ”If there are 5 birds sitting on a fence and you shoot one of them, how many will be left?” She calls on little Johnny.
”None, they all fly away with the first gunshot.”
The teacher replies, ”The correct answer is 4, but I like your thinking.” Then Little Johnny says, ”I have a question for YOU. There are three women sitting on a bench having ice cream. One is delicately licking the sides of the triple scoop of ice cream. The second is gobbling down the top and sucking the cone. The third is biting off the top of the ice cream. Which one is married?”
The teacher, blushing a great deal, replies, ”Well I suppose the one that’s gobbled down the top and sucked the cone.”
”The correct answer is the one with the wedding ring on…but I like your thinking.”
March 1st, 2008 at 8:59 pm
This quite elderly lady is confessing herself. She says to the priest : “I accuse myself of having cheated on my husband with my young lover”. “- Your husband has been dead for more than 15 years now. You have confessed that sin already” “-I know father, but it gives me so much pleasure to talk about it”.
March 1st, 2008 at 8:52 pm
523
lilith
I have seen lots of them in europe and abroad especially in india.
It was victorian jewellery …if you google you will find this
http://cgi.ebay.com/Victorian-Watch-Locket-Fob-or-Perfume-holder_W0QQitemZ140211554813QQihZ004QQcategoryZ3849QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
March 1st, 2008 at 8:49 pm
Two old ladies go to the zoo and see an angry male elephant with a huge erection. The elephant is rampaging round the enclosure and one of the old ladies says, ‘Gracious, d’you think he’ll charge?’ The other old lady looks at the erection and says, ‘Well, yes – I think he’d be entitled to!’
http://www.youtube.com/watch?v=ErZl3ZM3Uto
March 1st, 2008 at 8:48 pm
K has a bump near her right eye(looks like a boil) and amelie on her upper lip.Cant see anything on Madeleine”s face tho”
If I remember well there was a debate about the bump on amelies lip.This is a growth/diformation really…not a hare lip but something similar.Cant find the word
March 1st, 2008 at 8:46 pm
517 Gloria Smudd
[I should be getting dressed in stead of peeking..]
I guess she made the association with “billen”?
515 Ciara : Thanks I will and you have fun too!
Last post, I really have to get a shower and get dressed :
A defendant was on trial for murder. There was very strong evidence indicating guilt, but no corpse had been found. In the defense’’s closing statement the lawyer, knowing that his client would probably be convicted, decided to try a trick. “Ladies and gentlemen of the jury, I have a surprise for you all,” the lawyer said as he looked at his watch. “Within one minute, the person presumed dead in this case will walk into this courtroom!” He looked toward the courtroom door. The jurors, somewhat stunned, all looked, eagerly. A minute passed. Nothing happened. Finally, the lawyer said, “Actually, I made up the previous statement. But you all looked on with anticipation. I therefore put it to you that there is reasonable doubt in this case as to whether anyone was killed and insist that you return a verdict of not guilty.” With that, the jury retired to deliberate. But after only a few minutes, they came back and pronounced a verdict of guilty. “But how?” the lawyer asked. “You must have had some doubt. I saw all of you stare at the door.” “Oh, yes,” the jury foreman replied. “We all looked - but your client didn”t!”
***
Really off now.
March 1st, 2008 at 8:45 pm
Jo
Can you tell me more about those flasks, I’ve never seen one before.
March 1st, 2008 at 8:42 pm
http://www.news.com.au/common/imagedata/0,,5656282,00.jpg
Anyone noticed the strange facial bumps on both Madeleine, Kate and Amelie’s face?
Enlarge and you’ll see.
March 1st, 2008 at 8:41 pm
513
lilith
It looks like a little fask.
They were made to keep in hair or ashes yes or perfums and poison as well….so what you say could well be the case.
A flask with “something belonging to Madeleine”.Write to the PJ and tell them.No joke
March 1st, 2008 at 8:40 pm
Wife : “I dreamt they were auctioning off dicks. The big ones went for ten dollars and the thick ones went for twenty dollars.”
Husband : “How about the ones like mine?”
Wife : “Those they gave away.”
Husband : “I had a dream too…I dreamt they were auctioning off cunts. The pretty ones went for a thousand dollars, and the little tight ones went for two thousand.”
Wife : “And how much for the ones like mine?”
Husband : “That’s where they held the auction.”
March 1st, 2008 at 8:38 pm
514
jo Says:
March 1st, 2008 at 8:36 pm
505
RedRooster
Had a massive salade.Love them
how are you doing anyway
you’re not gonna let me down are you…..we need you remember
I know it sounds boring but since I must eat every 2/3 hours I am running out of ideas! I am back to babyhood
******************************
not at all I love it myself
March 1st, 2008 at 8:38 pm
A little kitten watches a couple of tomcats marching the street and asks them what they’re gonna do. “We’re gonna screw the pussycat of Nr. 14”, they say. “Oh, right…! Oh, waw, can I join you?” “Yes, of course”, the tomcats say as they enter into the garden of Nr. 14. The pussycat sees them coming and runs to the back of the garden, runs around the pool. The tomcats run after her. After 5 minutes the kitten says: “ Oh, oh..oh .. pfew… one more round of screwing and then I have to stop”.
March 1st, 2008 at 8:38 pm
Totje
My Dutch mother - in- law wasn’t at all happy we called our first Smudd ‘Bill’!
March 1st, 2008 at 8:36 pm
511
Ciara Says:
March 1st, 2008 at 8:30 pm
508
RedRooster
Behave. I might have one later on.
♥ ♥ ♥
******************************8
im just listening to our song
March 1st, 2008 at 8:36 pm
512
Totje
Bye, have fun.
March 1st, 2008 at 8:36 pm
505
RedRooster
Had a massive salade.Love them
I know it sounds boring but since I must eat every 2/3 hours I am running out of ideas! I am back to babyhood
March 1st, 2008 at 8:35 pm
501
jo
http://www.abc.net.au/reslib/200709/r174914_663502.jpg
Look at this necklace.
At first I thought it was a medallion but when you enlarge it it appears to be some kind of container.
March 1st, 2008 at 8:32 pm
It looks like almost everybody now sees Gandy is nice, great sense of humour and an excellent music choice …
I’m sorry I haven’t catched up posts, and have to leave also, but I can’t resist posting this one:
+++
One day Bill complained to his friend, “My elbow really hurts, I guess I should see a doctor.” His friend offered, “Don’t do that. There’s a computer at the drug store that can diagnose anything quicker an cheaper than a doctor. Simply put in a sample of your urine and the computer will diagnose your problem and tell you what you can do about it. It only costs $10.”
Bill figured he had nothing to lose, so he filled a jar with a urine sample and went to the drug store. Finding the computer, he poured in the sample and deposited the $10. The computer started making some noise and various lights started flashing. After a brief pause out popped a small slip of paper on which was printed: You have tennis elbow. Soak your arm in warm water. Avoid heavy lifting. It will be better in two weeks.
Late that evening while thinking how amazing this new technology was and how it would change medical science forever, he began to wonder if this machine could be fooled. He decided to give it a try. He mixed together some tap water, a stool sample from his dog and urine samples from his wife and daughter. To top it off, he masturbated into the concoction.
He went back to the drug store, located the machine, poured in the sample and deposited the $10. The computer again made the usual noise and printed out the following message:
Your tap water is too hard. Get a water softener. Your dog has worms. Get him vitamins. Your daughter is using cocaine. Put her in a rehabilitation clinic. Your wife is pregnant with twin girls. They aren’t yours. Get a lawyer. And if you don’t stop jerking off, your tennis elbow will never get better.
++++
Bye!
March 1st, 2008 at 8:30 pm
508
RedRooster
Behave. I might have one later on.
March 1st, 2008 at 8:27 pm
Two blondes walk into a bar.
You’d think one of them would have seen it.
(btw: I was blonde for 20 years)
March 1st, 2008 at 8:25 pm
A group of Irish gangsters are sitting around deliberating over methods they will employ in robbing a bank. After a lot of thought they all agree on the way to go about it. In the wee hours of the following morning they meet and embark on their plans to get rich. Once inside the bank, efforts at disabling the internal security system get under way immediately. The robbers expecting to find one or two huge safes filled with cash and valuables were more than surprised to see hundreds of smaller safes scattered strategically through the bank. The first safe’s combination was cracked, and inside the robbers found only a bowl of vanilla pudding. “Well,” said one robber to another, “at least we got a bit to eat.” They open the second safe and it also contained nothing but vanilla pudding, and the process continued until all the safes were opened and there was not one dollar, a diamond, nor an ounce of gold to be found. Instead, all the safes contained containers of pudding. Disappointed, each of the mobsters made a quiet exit, leaving with nothing more than queasy, uncomfortably full stomachs.
The following morning, a Dublin newspaper headline read: “IRELAND’S LARGEST SPERM BANK ROBBED EARLY THIS MORNING”
http://www.youtube.com/watch?v=M2YkLis4uCA
March 1st, 2008 at 8:21 pm
506
Ciara Says:
March 1st, 2008 at 8:19 pm
anyway get that bloody wine down your neck
*************************
hopefully they’re a bit young but you never know these days…
March 1st, 2008 at 8:20 pm
503
Gandolf
.
March 1st, 2008 at 8:19 pm
502
RedRooster
RR.
Hope I never get any messages like that on my blackboard.