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Swedish Imperialism And Ikea Floors Danes

by | 7th, March 2008

IN: “Ikea’s cheap lines upset the Danes”, the Telegraph reports:

Academics in Denmark have accused Ikea, the furniture chain, of “Swedish imperialism” for naming its cheaper products after Danish towns.

The researchers claim to have discovered a pattern where more expensive items, such as beds and chairs, have been named after Swedish, Finnish and Norwegian towns whereas doormats,

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Posted: 7th, March 2008 | In: Broadsheets, Money Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink