EDF Energy Cuts Power To Olympics

EDF Energy says it wants to use the 2012 Olypic Games as a “turning point” in the fight against climate change.

In 2012, we’ll give up and just allow the planet to change without our interference.

The campaign, which launches on May 26, will promotes EDF Energy’s role as the first sustainability partner of the London Olympics and encourages consumers to save energy by visiting its site. It will run across TV, radio and digital activity.

Save energy by watching the telly and then turning on the web. The ads feature former champions running on a giant wheel hooked up to a dynamo. Champions like Olga Korbut, a resident of Scottsdale, Arizona, where the average temperatures are:

May 93.6; June 103.5; July 105.9; August 103.7; and September 98.3.”

Korbut has developed a program for adults using basic gymnastics warm-up exercises.

Like flying to London -which means everyone warms up…

Anorak

Posted: 26th, May 2008 | In: Back pages, Global Warming, Online-PR Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink