The Art Of Legends Condoms

ARE condoms art, or a load of old fanny?

Now, Legends, a small operator that moves about 4000 tins of condoms a month, has struck a royalty deal with Hazel Dooney, whose irony-tinged works explore sex and sexuality, often through the portrayal of semi-naked women.

Legends, which sells condoms in colourfully decorated tin boxes, was founded by 36-year-old Daniel Moeschinger in 1999 and won a bronze medal in last year’s Packaging Design Awards.

The judge’s comments: “Legends are packed in a neat tin that has the utilitarian charm of a tobacco tin and the masculine cache of a Zippo lighter.”

Mr Moeschinger says he approached Dooney with the idea because, he says, he liked her artwork. He acknowledges the collaboration may attract some controversy “to a degree”.

“It’s skimming on the edge; it’s pushing the boundaries of what we can do,” he says. “Controversy wasn’t the main thing; it’s that she paints well, the images look fantastic on a tin and it’s about the message behind them that I really like.”

The works featured will form part of an forthcoming exhibition of Dooney’s work. She says the Legends collaboration is consistent with her approach of distributing her work outside the “conventional” art system.

Condoms for bollocks…

Anorak

Posted: 9th, June 2008 | In: Strange But True, Twitterings Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink