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Anorak | Earth Hour Campaigners Win Flights To Cannes

Earth Hour Campaigners Win Flights To Cannes

by | 19th, July 2008

CAN anyone guess what happens when your anti-global warming film wins a prize?

Adrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year.

Their campaign:

Singleton Ogilvy & Mather, Sydney has created a 15 second TV ad supporting Earth Hour, a WWF initiative (created by Leo Burnett, Sydney) that encourages people to turn their lights off for one hour, helping reduce carbon emissions.

Did they save enough to offset the trip? It’s a round trip, right?

Spotter



Posted: 19th, July 2008 | In: Online-PR Comments (5) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink