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Anorak | Innocent Smoothies Not So Innocent

Innocent Smoothies Not So Innocent

by | 2nd, August 2008

INNOCENT smoothies for green smoothies:

Innocent Smoothies tells consumers on its website that “fruit always travels by boat or rail” because these methods use less fossil fuel than air or road transport per kilo of fruit. Customers are also told the drinks are produced in the UK.

However, the Daily Telegraph can reveal that the drinks are blended on the continent before being driven in dozens of tanker lorries hundreds of miles across Europe for bottling in the UK.

To mix the contents just so…



Posted: 2nd, August 2008 | In: Broadsheets, Money, Online-PR Comment (1) | TrackBack | Permalink