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Anorak | Green NBC Air Conditions Beijing

Green NBC Air Conditions Beijing

by | 16th, August 2008

NBS is so very green:

NBC Universal will also specifically seek out advertisers with green-friendly messages when it’s selling commercial time on NBC and its other networks this spring.

The company says it isn’t only preaching to others; NBC Universal is installing large solar panels at the company’s movie studios in California, and has eliminated all plastic foam from company cafeterias.

Tied to Earth Day on Tuesday, the special “Green Week” effort is the company’s second in six months. NBC Universal is following the lead of corporate parent General Electric Co., which is among many companies sensing that the public looks kindly on pro-environmental efforts.

How green?

WTHR, the NBC affiliate for Indianapolis, reported from Beijing and described the NBC set used for the network’s two highest rated news broadcasts, “NBC Nightly News” and “Today,” as air conditioned – even though it is outdoors.

“The set is outside, but air conditioning vents make the weather bearable,” Anne Marie Tiernon wrote for WTHR Eyewitness News…

As green as a greenhouse…



Posted: 16th, August 2008 | In: Back pages Comment | TrackBack | Permalink