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Anorak | EDF Energy Sells You Not Electricity But The Brand

EDF Energy Sells You Not Electricity But The Brand

by | 9th, September 2008

EDF Energy has increased its marketing spend by 25%.

According to comparison site uSwitch, the average increase in the cost of gas has been 28%, while electricity prices have shot up by 20%.

Says EDF:

EDF defended its spending hike, saying energy had ‘moved from being a commodity to being a brand’

You’re not being fleeced for electricity. Your buying into the brand…



Posted: 9th, September 2008 | In: Money, Online-PR Comments (8) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink