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Anorak | Pepsi Cola Backs Obama

Pepsi Cola Backs Obama

by | 28th, October 2008

PEPSI has a new logo. Can you take the Pepsi challenge and say which of the following is the new logo, as described by Frank Cooper, Pepsi’s VP-portfolio brands:

“We felt like, as we move out of this traditional mass marketing and mass distribution era into today’s culture, there’s an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers,” he said. “

By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”

Answer: A

No, not really – that’s Barack Obama’s logo. The real answer is F, which is not Obama’s logo, and cost $1million to come up with …

How do they do it?



Posted: 28th, October 2008 | In: Money Comments (3) | TrackBack | Permalink