THIS is the advert on the side of the Yinji Shopping Mall in Zhengzhou, China. A mannequin is hanging from the top of the billboard.
Says the legend:
“It’s better to invest money here than put it into the stock market.”
Jiang Chengpu, the creative director behind the ad, says:
“We are making fun of the depressing stock market here. And the place the mannequin is hanging is right next to the stock index line”
But why not use a real banker - they need the work..?
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Posted: 29th, October 2008 | In: Money, Photojournalism Comments (4) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
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April 13th, 2009 at 6:13 am
As a Canadian expatriate resident of Zhengzhou, PRC, I can tell you that the local government acted quite quickly to require the offensive advertisement to be removed. The limits of good taste are not ingnored here.
October 29th, 2008 at 5:06 pm
Wow, can’t believe they got away with that. Wondering if that ad would get as much backlash over here as Ross/Brand attack!
October 29th, 2008 at 2:27 pm
..they always were a tad on the gruesome side - still, it’s Halloween soon….!
October 29th, 2008 at 2:00 pm
The Chinese have missed an opportunity here:
http://www.anorak.co.uk/twitterings/193652.html