How To Monetize Online Newspapers

NEWSPAPERS scramble about for readers. And if blogs can hire the best writing talent, newspapers will be doomed:

A blog is a newspaper concept without the kind of editorial and journalistic qualities usually associated with newspapers. A newspaper is a blog that is generally behind the curve on the new business and communication models of a blog. The answer is for blogs to structure themselves in a professional manner along the lines of a respected newspaper, and for newspapers to take technical advantage of the blog platform. They are not mutually exclusive - and in fact are the same entity but with polar strengths and weaknesses.

It’s all about being known:

The printed newspaper, along with its distribution, is too resource-intense and will continue to be so in the future. We’re talking dead trees, mammoth factories and printing presses, diesel trucks winding its way through thick city traffic and guys lifting 50 lbs of news into a bodega every morning, yes, to deliver “yesterday’s news”.

And then there’s the BBC which just swallows the whole lot up…

Anorak

Posted: 25th, November 2008 | In: Media Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink