Anorak | Madeleine McCann: A Look At The Brand McCann Accounts

Madeleine McCann: A Look At The Brand McCann Accounts

by | 29th, January 2009

MADDIE WATCH – Anorak’s at-a-glance guide to press coverage of Madeleine McCann , Kate McCann and Gerry McCann

It’s time to look at those end-of-year Our Maddy Fund accounts and McCann Incorporated :

The Sun : “Maddie’s donors in £2m bid”

WELL-wishers donated almost £2million to the fund to find Madeleine McCann in the ten months after she vanished, it has emerged.

They gave almost £260-an-hour after Madeleine went missing aged three in Praia da Luz, Portugal, on May 3 2007, accounts lodged with Companies House show.

Can a price be put on a child? No ransom note. No advertising on the official website at just £3 per 1,000 clicks, the fund would have swollen. And what of those unofficial toys ? No Maddy Catty for all children? The diary is worth loadsa money? The ribbons ? Any royalties from Ben Affleck ? Torn ? Any commission from the sale of the holiday villa ? The newspaper specials ?

At least ther were the tops. Let’s hear it for the T-shirts !

Money. Watch out for crooks. Right, Eamonn ?

The figures, published for the first time, show parents Kate and Gerry, of Rothley, Leics, spent £761,668 on the search in those ten months.

Of that, £26,000 bought merchandise, £250,000 went on private detectives and £123,573 paid for campaign management. Legal fees cost £111,522 and £81,904 paid for posters and newspaper and TV ads.

Detectives profited (home by Christmas ). Lawyers profited. Newspapers profited. TV profited. The McCanns lost a daughter.

A further £7,363 was spent on hotels, travel and subsistence, including their trips to Morocco and the US.

The travel industry profited. Our Maddie tours

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Posted: 29th, January 2009 | In: Key Posts, Madeleine McCann, News Comments (72) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink