Newsweek Presents The World’s Most Elite Magazines

NEWSWEEK is aiming not to be bigger and more popular but to be more esoteric. News week wants to be elitist. Newsweek wants to be more exclusive - like Miniature Donkey Talk Magazine.

Jonah Goldberg notes: “The headline on the jump page of Howie Kurtz’s piece on Newsweek’s redesign speaks volumes”…

“Newsweek Targets a Smaller, More Elite Audience.”

As he asks:

Anyone remember this scene from Spinal Tap:

MARTY: The last time Tap toured America, they where, uh, booked into 10,000 seat arenas, and 15,000 seat venues, and it seems that now, on the current tour they’re being booked into 1,200 seat arenas, 1,500 seat arenas, and uh I was just wondering, does this mean uh…the popularity of the group is waning?
IAN: Oh, no, no, no, no, no, no…no, no, not at all. I, I, I just think that the.. uh.. their appeal is becoming more selective.

Accordinghlt, Anroak brigns you 0 and news week’s marketing gurus - the Most Elite magazines in the world:

Anorak

Posted: 19th, May 2009 | In: Media Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink