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Madeleine McCann Blamed For Falling Euro

by | 20th, May 2009

madeleine-mccann-effectOFF to Portugal for your jolly holidays this year, readers? But be warned, the news is of the Madeleine McCann effect.

As the Mail says:

The ‘Madeleine McCann Effect’ is still hitting holiday bookings to Portugal more than two years after the little girl disappeared there.

The number of Britons booking holidays to Portugal this summer has plunged 30 per cent according to one British holiday company.

And it’s all because Madeleine McCann went missing.

Of course, the thousands of British holidaymakers going to Portugal are all going there to look for Our Maddy, having packed their Madeleine McCann T-shirts – and shame on you England’s rugby team for taking it off to play in plainer whites – and stapled the chidlren together.

In other holiday news:

Thomas Cook Group said its pretax loss for the six months to March 31, 2009 widened to Pounds 280.4 million but the tour operator is still confident of meeting expectations for the year and raised its dividend.

Holiday price increases will be pegged to 2-3% next year as negotiations with hoteliers offset currency fluctuations, according to the boss of Thomas Cook.

Or the Times puts it:

Portugal holidays down due to ‘Maddy factor’

British travel to Portugal still affected by Madeleine McCann disappearance while Spain hit by the euro

The disappearance of Madeleine McCann from an Algarve holiday resort in 2007 is still affecting demand for holidays in Portugal, according to Thomas Cook.

What was that about the euro? Why hasn’t the Maddie Effect taken hold in Spain?

Thomas Cook, Europe’s second largest travel company, revealed yesterday that package holiday bookings to Portugal are down by 30 per cent for this summer. Spain is also down 20 per cent…

The Maddie Effect accounts for a 10 per cent drop in tourism. Fact

“…and Italy by 35 per cent.”

Such are the facts.

Note: Might be time for Thomas Cook to look for new a PR if it really has blamed a downturn in business on a missing child…

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Posted: 20th, May 2009 | In: Key Posts, Madeleine McCann, Reviews Comments (29) | TrackBack | Permalink