Manchester United Swap ‘Respected’ AIG For Aon
MANCHESTER United has signed a four-year shirt sponsorship deal with the insurance giant Aon Corporation.
Aon will replace troubled US insurer AIG. Says the AON website:
Manchester United massively grows their sponsors’ brand recognition
• After one year’s sponsorship of Manchester United, the AIG brand was entered as the 47th most recognized brand in a survey of globally recognized brands
• 90% of Manchester United fans sited AIG as sponsor after first year
• AIG then jumped from 84 to 30 on Barron’s most respected list
This would be the same AIG that is restructuring itself having received a $150bn (£109bn) bail-out from the US government?
Or a less respected brand?
Image: hack
Posted: 3rd, June 2009 | In: Sports Comment | TrackBack | Permalink
