World Wildlife Fund Is Not Peta: Will Not Bomb New York
THE World Wildlife Fund’s advert does not feature thousands of jets arrowed in on New York and the legend “The Tsunami Killed 100 Times More People Than 9/11.”
Gothamist spotted the ad, so too did the AdFreak blog, which says the advert if the product of minds at the Brazilian arm of the WWF. News is that it ran in… Israel. (Anyone see it?)
But the advert has been rejected. The WWF is Not Peta looking to shock for shock’s sake.
A statement from the World Wildlife Fund:
WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization.
Sometimes the shock is just how stupid people can be…
Posted: 2nd, September 2009 | In: Media Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink
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