Anorak | Video Of The 9/11 Non WWF Advert

Video Of The 9/11 Non WWF Advert

by | 3rd, September 2009

wwf-9-11 THE World Wildlife Fund did not endorse the advert of planes flying into New York and killing thousands of people. It reacted to the stills and the video with a statement, which you can read here .

That advert had nothing to do with the WWF. It was an outright denial. And then we get this:

Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper.

“When I saw it, I said, ‘Stop running that ad,'” Mr. Valente said.

Can’t see the client liking that one, much. So we then get this apology, which is the good old fashioned non-denial denial:

After the WWF appeared to initially deny approving the ad, DDB Brasil and the WWF hammered out a statement posted in Portuguese on both groups’ Brazilian websites Wednesday afternoon apologizing for the ad and attributing it to “the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering.

Indeed, it was made with the best intentions by professionals . No-one is to blame, but everyone is to praise. This is what ahppens when PR and advertisers collide.

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Posted: 3rd, September 2009 | In: Key Posts, News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink