Anorak | How The Two Dimensional Fat-Hating Labour Government Patronised Homer Simpson

How The Two Dimensional Fat-Hating Labour Government Patronised Homer Simpson

by | 4th, October 2009

simpsons YOU want parody? The Department of Health is sponsoring The Simpsons TV show as part of its campaign to raise awareness of obesity.

The message is that you don’t need to be fat to become an internationally famous carton, but it might be better if you are.

Aardman Animations, creators of Wallace and Gromit, have recreated tableaus of Homer and his yellow family sat on the sofa at the beginning of each episode.

In once scene, the Simpsons plate of junk food is replaced with fruit and vegetables. The advert, which cost you £640,000, forms part of the Government’s Change4Life health campaign.

Lest you think it a waste of money, Gillian Merron, the public health minister, arrives to correct you:

“We are serious about tackling obesity and supporting people to improve their health, and always look for new and innovative ways of doing this with our target audience. The Simpsons are a much-loved, close-knit family facing some of the everyday challenges that modern-day families go through.”

Gillian… GIL-LI-AN! The Simpsons are a cartoon family. It’s not a documentary it’s a cartoon created by people, some of whom might well be fat. She’s not listening:

“They provide a popular and engaging way to get the message to real-life families about simple ways of improving their diet and activity for a healthier lifestyle.”

Remember when The Simpsons was just a telly show that the producers wanted you to

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow

Posted: 4th, October 2009 | In: Politicians Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink