Anorak | Carter-Ruck Does PR For Trafigura And Bloggers

Carter-Ruck Does PR For Trafigura And Bloggers

by | 14th, October 2009

trafigura TRAFIGURA versus The Guardian and the freedom of the press. A reader writes:

I’m surprised you didn’t cover this one Mr. Anorak

Mr Eugenides did:

Looks like Carter-Ruck solicitors should be in the PR business, because neither I nor, I’ll wager, you, had ever heard of Trafigura until they allegedly slapped an injunction on the Guardian prohibiting them from get this reporting proceedings in Parliament in which Trafigura ‘s name had, apparently, been mentioned…

In no particular order, you’re now famous to the readers of, inter alia, Iain Dale, Guido, Dizzy, Next Left, Unity, Chicken Yoghurt, Harry’s Place and Timmy, as well as here and at the Kitchen; between them, they can’t be a kick in the arse off having a higher daily readership than the paper you’ve tried to gag…

The Daily Quail has more:

Marketing experts were stunned today at the success of media law firm Carter-Ruck’s high profile ‘gagging order’ campaign, designed to generate buzz around their client Trafigura’s latest toxic waste product. Brand awareness for the British oil company, described as ‘absurdly evil’ by insiders, rocketed after a cryptic viral ‘seed’ appeared in yesterday’s The Guardian.


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Posted: 14th, October 2009 | In: News Comments (3) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink