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Anorak | Tiger Woods: A Desperate Call For Privacy From The Man Who Made Money From Being A Role Model

Tiger Woods: A Desperate Call For Privacy From The Man Who Made Money From Being A Role Model

by | 9th, December 2009

tiger-woods TIGER Woods’ plea for privacy and his attempt to divert attention from himself to the tabloids have backfired. A pompous and otherworldly Woods – “a spoiled Venetian princess” – wants us to see the “tabloid scrutiny” and sympathise with him.

He wants us to understand that “there is an important and deep principle at stake which is the right to some simple, human measure of privacy”.

Principles? Yeah, really. Woods is not just a golfer. Woods is a brand. He does not play golf and disappear. He creates an image of being clean and trusting. You buy into the brand and Woods gets richer. It was Woods who said:

“I think it’s an honour to be a role model”

The phrase “role model” is the marketing buzz phrase that is now chucked about like is actually means something.

I was once on Sky News to talk about the tabloid press and Kate Moss. Chatter turned to her drug taking and how as a “role model” she had let her fans down. My opinion was that she was not a role model,

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Posted: 9th, December 2009 | In: News Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink