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Anorak | Guinness Factory Burns to Produce A New Drink: In Pictures

Guinness Factory Burns to Produce A New Drink: In Pictures

by | 21st, December 2009

A FIRE breaks out at the Guinness plant in Dublin’s Victoria Quay. It is understood the blaze broke out when building materials being used by workmen to repair a felt roof with a torch caught fire. Burning things is, of course, how Guinness was discovered. With every disaster an opportunity looms to push the Guinness myth. It’s not a fire, it’s a Papal pall of smoke to signify a new divine beer. Guinness wants you to take it seriously. It’s not just black, theme beer. If you stare at the smoke you can see thundering horses and men with washboard stomachs hewing canyons from barren earth…

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The scene at the iconic Guinness plant in Dublin city centre where up to six fire units contained the blaze at Victoria Quay.



Posted: 21st, December 2009 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink