Anorak | Let’s Spell It Out, The Times Paywall Is A Disaster

Let’s Spell It Out, The Times Paywall Is A Disaster

by | 19th, July 2010

THE Times website has lost 66% of its audience since the online paywall went up the other week – disastrous news I’d have thought, but not according to the Guardian .

It’s “a dramatic decline, but not as steep as many had forecast,” it opines. How steep is steep? “The site had been expected to lose 90% of its traffic.”

This ridiculous claim is unsourced and I suspect dreamt up by a PR contact within News International. It is hardly probable that the paywall would have been launched on an expectation of retaining just 10% of readers.

The Guardian is spinning the story quite simply because in common with other newspapers it’s half hoping the paywall will be a success. Who can blame them? It’s giving its newspapers away free on the internet right now and facing huge losses. So, we must go elsewhere for a more instructive perspective.

Step forward Michael Wolff, acclaimed biographer

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Posted: 19th, July 2010 | In: Key Posts Comments (6) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink