Unbranding Is The Ingenius Marketing Ploy To Keep D-listers Off Your Branded Goods
by Anorak | 26th, August 2010
LOOK out for Mary Bale posing with a Gucci wallet and BHS blouse as the unbranding scam gathers momentum.
Simon Doonan spots that fashion houses and PRs are sending other companies’ goods out to celebrities they would not want to be associated with.
The celeb get loads of free stuff. And the exclusive fashion house gets relief as the low-rent star – say Snooki from MTV’s Jersey Shore or Kerry Katona, of the Daily Star – poses with a rival’s branded bag.
Of course, should the star actually buy their own bag, the cunning plan falls to bits…
Note: anyone living in New Jersey who does want to be associated with Snooki can always send her a bus ticket…
Posted: 26th, August 2010 | In: The Consumer Comment | TrackBack | Permalink
