Anorak | How To Create A Great Facebook Page – According To Facebook

How To Create A Great Facebook Page – According To Facebook

by | 19th, October 2010

I THOUGHT I knew pretty much everything about how Facebook works I promote a couple of blogs off there and have probably spent months of my life on the site.. but I’ve just been to a workshop about promoting sites and businesses at Facebook HQ London, and guess what, turns out I didn’t know everything.

Head of International Business Development, Christian Hernandez Gallando, took us through all the basics, but there was a bunch of more pro tips mixed in. I pasted the ones that surprised me below.

I’m skipping the basics, because I assume you all know how to set up a page. Here then are 10 tips on optimising how your use Facebook, from Facebook.

1) Like/Recommend button: and which one to choose
These work in exactly the same way but Facebook introduced “Recommend” as a variation on “Like” after feedback from news sites.. who found that readers didn’t want to “like” on stories about war or natural disaster, but would “recommend” them.
So if you’re a news site, or publish serious/negative content, consider the “recommend” option.

2) Pictures and Videos get much more interaction than text
If you want a lot of comments and likes post a picture or video, these posts get significantly more interaction than just text we were told. At least make sure there’s a thumbnail in there somewhere…

3) If Thumbnails don’t work use the Facebook Linter
I have spent too much of my life trying to get thumbnails from blogposts to post correctly on Facebook. So there’s actually a little widget if you’re having regular problems getting things to look right on your Facebook page. Go to this page & then maybe ask a techie to help you.

4) You can post to a page by Mobile.
Posting to a page from mobile is straightforward from within the iPhone Facebook app, but doesn’t work yet on Android, or on any other phone, so you may want to check out the Mobile posting section on behind d “Edit page”. You can text status updates to the page, or post pictures to the page by email, using the number and email address supplied. Good for fresh content on the go Twitter style..

5) There are more FB widgets than just “Like”, check out “Friend Activity”
I knew you could embed the Like button on a blog, but I didn’t know you could also embed things like the Activity Feed. Stuck in the sidebar of a blog this shows which posts on your site have had the most activity on Facebook and if a user is logged into Facebook it will show them what their friends liked throughout the site offering a nice quick way into the content of your site.
Facebook social widgets can be browsed here:

6) People are much more likely to “like” or “recommend” a story if two of their friends have liked it and the “like” button is configured to show pictures of those friends.
You can set the like button to show just

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Posted: 19th, October 2010 | In: Technology Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink