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Anorak | South Africa Promises Drink Drivers Will Be Raped In Jail

South Africa Promises Drink Drivers Will Be Raped In Jail

by | 22nd, December 2010

IF you are caught drink driving in South Africa you will be raped in jail. If you are not raped, then you might be able to sue the makers of this TV advert for making a false claim.

Brandhouse Beverages, who made the ad, say:

“We wanted to create a campaign which didn’t simply create awareness but changed consumer behaviour so that they never drink and drive again.”

Unless they are drinking to forget, or ease the pain…



Posted: 22nd, December 2010 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink