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German Bakery Uses Black Baby In Nappy To Sell Chocolate Cake

by | 4th, April 2011

THE advert for a special offer on chocolate cakes and brown bread at Germany’s Raddatz bakery features the image of a black baby. The adverts says:

“Only while stocks last. Subject to changes and errors. Image is only a serving suggestion.”

People complain.

The bakery’s lawyer Christoph Raddatzt says:

“Something went wrong with this offer, but despite this, one doesn’t have to criticize shop workers or destroy posters.”

The company releases a statement (translation via Google):

“The child which you see on the adverts is the little Sofiyha, whose mother Lina and father Timotheus are our staff. Because our connection with the people who work with us is very important and we are one of the most fecund companies of the region (an average of 17 births per year), the staff often make photos of their children, or the staff themselves, available for our weekly offers…

“Sadly there is in Germany a small group of over-sensitive fellow men who accuse us of spreading racist thinking. This is expressly not the case.”

Does the white bread carry photos of white children in nappies? And does anyone think “Yummy chocolate” when they sees a toddler’s nappy?



Posted: 4th, April 2011 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink