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Anorak | Madeleine McCann: JK Rowling Advertorial As News And Kate’s Secret Trips

Madeleine McCann: JK Rowling Advertorial As News And Kate’s Secret Trips

by | 11th, April 2011

MADELEINE McCann : “JK Rowling’s MADDY BOOK ”, is big news in the Daily Mirror , where the Harry Potter’s writer’s new work makes the paper’s front page.

Instantly we cry foul. What chance has Kate McCann of achieving stellar sales for her own Madeleine reader if a top writer like Rowling is entering an already pretty crowded marketplace ?

Already this month, Leo Robson told New Statesman readers about King of the Badgers , a work of fiction, by Philip Hensher. In the book, a child goes missing:

The catalytic kidnapping plot, with its echoes of the Madeleine McCann case, is introduced feverishly through the gossip of the salivating yet finger-wagging Hanmouthites, but then gently developed; it is through David, talking to Mauro, that we find out “they’ve arrested the girl’s mother”, and it is a walk-on character, a family man with a dogging habit, who finds a crucial corpse.

Back in the Mirror , we are told:

The Harry Potter author gave the devastated 42-year-old advice and support as she wrote the harrowing details of the night her daughter vanished from their holiday apartment on the Algarve.

So. There is no Rowling Maddy book, then.

We learn that Rowling, who boosted the reward fund, helped Kate and Gerry to secure their book deal. She suggested they use her literary agent ­ Christopher Little, who arranged a publishing contract with Transworld .”

This front-page story reads a lot like an advertorial.

What other facts can the Mirror’s Greig Box-Turnbull deliver? Well, we learn that the McCanns are both doctors ”.

And:

After numerous false hopes in the search the book may be one last throw of the dice for the family.

In short, the front-page news is that the missing child is still missing and there are no new leads as to her whereabouts.

Meanwhile, the Sydney Morning Herald has news:

The family of missing English girl Madeleine McCann are aiming to reach 80 per cent of the world’s inboxes in two weeks with a viral email and photo reminding people of her disappearance.

The email features an photos with the distinctive imperfection in her right eye which her parents hope could be the vital clue to her discovery ”.

So. Who gets the message?

Her aunt Phil McCann said: ”I am asking everyone I know to send this as a chain letter as the story is only being covered in Britain, Eire and Portugal. We don’t believe she is in Portugal any more.”

Over in the Express , Kate McCann is

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Posted: 11th, April 2011 | In: Key Posts, Madeleine McCann Comments (5) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink