Anorak | Madeleine McCann: Kate And Gerry Seduce Vain David Cameron To The Sun’s Self-Serving Campaign

Madeleine McCann: Kate And Gerry Seduce Vain David Cameron To The Sun’s Self-Serving Campaign

by | 13th, May 2011

MADELEINE McCann: Anorak’s at-a-glance look at Our Maddie in the news: Missing for 1,471 days, the innocent child is back in the news:

Daily Mail (front page): “CAN THE YARD FIND MADDIE?”

Hope so.



David Cameron has taken the bait . “As a dad”, he had no choice. The Sun places their man at the centre of the story. This is personal. This is in the first person.

Theresa May, the Home Secretary, explains all in an open letter to the paper that backed the Tories at the last election:

FOUR years after she went missing, Madeleine McCann is still always in our thoughts. So I welcome The Sun’s role in making sure that her case is not forgotten. None of us can know what Madeleine’s parents, Kate and Gerry, have been going through. We can scarcely imagine the pain they have had to suffer or the pressure they have been under. We all want to see this beautiful little girl returned to her parents. That is why we have been doing everything we can behind the scenes in the search for Madeleine. Although it might not always be in the public eye, the British authorities have never given up on their work to find Madeleine.

Today I am pleased to announce that the Prime Minister and I have agreed with the Metropolitan Police Commissioner that the Met will now be using its particular expertise to review the case. The Met have skills, techniques and know-how which we hope can bring a new perspective to the case.

The Home Office will be providing the necessary financial support. Of course, the Metropolitan Police cannot promise that this work will lead to Madeleine being found. But it is right that we should do everything we can to help. It is my sincere hope that this new police involvement will bring closer the day that Madeleine comes home.

This is politics in the modern era: mawkish, opportunistic, emotive and ultimately self-serving.

Cameron writes an open letter to “Kate and Gerry”.

He says there ordeal is every parent’s worst nightmare ”.

And this from a man who buried his son. He won’t use his own grief to get ahead and show his caring credential but might use yours.
Cameron, billed as a dad-of-three because in the language of tabloid, only a parent can understand –says:

“Thank you for your heartfelt and moving letter. Your ordeal is every parent’s worst nightmare and my heart goes out to you both.”

That moving letter was published in the Sun in language that makes Anorak suspect it was written by the Sun’s brilliant sub-editors. You can read it here .

“I simply cannot imagine the pain you must have experienced over these four agonising years, and the strength and determination you have shown throughout is remarkable. I have asked the Home Secretary to look into what more the Government could do to help find Madeleine.”

He can’t imagine the pain, although “as a dad” he knows it is every parent’s worst nightmare ”; which suggests that he can imagine the pain. His words are hollow and routine. He writes not to the McCanns but to you, the Sun reading voter.

“She will be writing to you today, setting out new action involving the Metropolitan Police Service which we hope will help boost efforts in the search for Madeleine.”

Cameron is detailing May to do the job a President might order his staff. He presents himself as acting for the good of the nation he represents. This is all about him.

The Sun has pulled off a coup of getting the Prime Minister to back on its campaign of the moment. The routine is the same whether it be for knife crime, broken Britain, EastEnders , bin collections, hope for heroes and now Our Maddie. It is campaigns that give newspapers an idenity in a crowded new market. The Sun is just taking ownership of Madeleine McCann. She serves a purpose.

Daily Express (front page): “MADELEINE IS STILL ALIVE”

No quotation marks. That headline is not based on opinion. That headline is delivered as fact. We hear from the McCanns press conference to launch their book:

With heart consultant Gerry, 42, at her side, Kate wearing a royal blue summer dress added: “We hope we will find Madeleine before the money runs out.

“I don’t feel we will ever reach a point when we feel we have done everything. We will

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow

Posted: 13th, May 2011 | In: Key Posts, Madeleine McCann Comments (39) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink