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Anorak | Naomi Campbell Was Never The Milky Bar Kid: Cadbury’s Bliss Chocolate Regrets Racism

Naomi Campbell Was Never The Milky Bar Kid: Cadbury’s Bliss Chocolate Regrets Racism

by | 30th, May 2011

THE new advert for American chocolate company Cadbury compares Naomi Campbell to a bar of Dairy Milk Bliss chocolate. The bar contains “a smooth vanilla mousse“. It is brown on the outside and white on the inside.

The bar’s strapline says this mush of moulded fat and sugar is “the most pampered chocolate bar in the world.”

The poster advert commands: “Move over Naomi, there’s a new diva in town.”

Naomi would be Naomi Campbell, the black model. Says she:

“I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”

In the US, something called Operation Black Vote (OBV) reacts. It’s Simon Woolley says, the “only recourse black people have is not to buy its chocolate“. He says that “for black people, being likened to chocolate was as bad as being called a golliwog“.

And on it goes until everyone has heard of this revolting chocolate and the shocking advert which has now been removed.

In other news, Anorak asked readers what it thinks Naomi Campbell tastes of. The top five answers are:

Warm creme de menthe
Bile
Tissues
Sun cream
Milky Bar



Posted: 30th, May 2011 | In: The Consumer Comments (3) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink