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Anorak | How Skilled Actor Rupert Murdoch Was Muzzled By The PR Big Guns

How Skilled Actor Rupert Murdoch Was Muzzled By The PR Big Guns

by | 20th, July 2011

RUPERT Murdoch lost his way 50 years ago when his dad died and left him a small newspaper in Melbourne. The media empire he built was a triumph; a magnificent edifice in the tradition of the Far East. He is the Taipan of all Taipans.

A complete waste of his life. Rupert Murdoch had more much more to give the world.

He can project a story with the combined talents of the entire Royal Shakespeare Company.

The Oscar awards panel should be receiving at least three nominations for the 80-year-old Thespian; Best Actor, Best Comedy performance and Best Double Act for father and son Rupert and James Murdoch. They should already be labelled and bagged for the old boy.

A veritable master of the dramatic arts, judging from the speed at which he learned his lines from the world’s top spin doctors and faultlessly delivered them at the UK Commons Select Committee yesterday

You may not read it in the UK press but the story by Paul Thomasch on Reuters US site gets it spot on and shows there is still a genuine news angle in the London dramas of yesterday. It is a classic example of journalism at it best and a team looking for the story beneath the obvious.

Reuters named the Murdoch Public Relations team, which assembled in London late last week, as including outside advisers Alex Bigg and James Lundie from Edelman, the world’s biggest PR firm, and New York communications star Steven Rubenstein from Rubenstein Public Relations, the New York Post ‘s own flack with long ties to Murdoch.

(“David Laws boyfriend, James Lundie is a director at spin-merchants Edelman, he is a former adviser to both Charles Kennedy and Paddy Ashdown when they were respectively leaders of the Liberal Democrats.” More here)

‘Murdoch turns to PR elite for crisis control’ is the Reuters headline and

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Posted: 20th, July 2011 | In: Key Posts, News Comments (10) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink