Anorak | White Rapper Kreayshawn Aims To Be The Marketable Amy Winehouse

White Rapper Kreayshawn Aims To Be The Marketable Amy Winehouse

by | 2nd, August 2011

CAN the self-aggrandizing artist known as Kreayshawn aka Natassia Gail Zolot – become a brand on the strength of one song?

The Oakland-based white (tick) female (tick) rapper (tick) has signed a $1 million recording contract on the strength of one self-released single.

She’s 5-foot, 1-inch. She has brightly coloured tattoos. She wears pumps on her feet. She is petite. She gives good copy. Indeed, dear readers, you are watching the birth of Amy Winehouse 2 the one you can hang in the showroom and flog to death. Wino never did get her own range of knickers and perfumes.

Kreayshawn is is wearing her sunglasses indoors when Women’s Wear Daily meets her.

A film school dropout who has lived in Oakland, Calif., for half her life, Kreayshawn launched her rap career in earnest on a Monday in May with a music video on YouTube. The song “Gucci Gucci” — an infectious swipe at unoriginal girls in fancy clothes: “Gucci Gucci, Louis Louis, Fendi Fendi, Prada” — caught fire. Filmed on and around Fairfax Avenue in Los Angeles, the amateur though impressively polished video presents a fantasy of the artsy West Coast twentysomething life. Boys on skateboards pass blunts around; tattooed girls in improbably glam thrift-store outfits wave their cell phones and boxes of cigarettes around on the street. It was a hit.


Says she:

“People be like, ‘oh, that’s that white rapper’. I don’t like the sound of that. That sounds hella whack to me — white girl rapper. I’m an artist.”

Kreayshawn calls to mind the confused girl on the Number 73 bus affecting the Jamaican patois of the Islington estates to impress her mates. Innit though?

“Most of the haters are just miseducated. At the same time they’re the people who are like, ‘I hate what’s on the radio and I hate that all of everything is fabricated.’ But then something like me comes out that’s organic — that’s new and fresh — and they hate that, too.”

Organic. Tick. She talks the language of the marketing department.

She arrives an hour late to the interview because she got held up with a few young girls outside the station who thought she was Lady Gaga. She decided to take photos with them anyway. “It’s just like, ‘What the f–k you want?’” she continues. “‘Why don’t you go make a song and listen to yourself and shut the f–k up, you know?’ S–t.” She is wearing cutoff Levi’s jean shorts, white Air Jordans and a Matt Groening for Comme des Garçons T-shirt covered in Simpsons characters.

She is a walking

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Posted: 2nd, August 2011 | In: Music Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink