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Anorak | The Olympic Games 2012 Font Is The Worst In The World

The Olympic Games 2012 Font Is The Worst In The World

by | 8th, November 2011

WHAT is the world’s worst font? Simon Garfield knows:

#1 The 2012 Olympic Font
Precisely 800 days before the Olympic Games were due to start, the Official London 2012 shop began selling miniature die-cast taxis in pink, blue, orange and other shades, the first of forty such models, each promoting a different sport. The cabs are not like the lovingly crafted ones you can buy from Corgi, with opening doors and jewelled headlights, more the lumpy ones sold in Leicester Square to tourists in a hurry. Why should this matter? Because they are an example of very bad design, something London has largely begun to shun in recent years. What makes them doubly bad is the packaging, which comes with a bit of trivia about all the Olympic and Paralympic sports, each heralded with the question “Did You Know?” in what is surely the worst new public typeface of the last 100 years.

Go on:

The font is based on jaggedness, not usually an attribute where sport is

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Posted: 8th, November 2011 | In: Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink